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4 days ago

FOLLOW T.I.P.S. & ANCHOR YOUR COMMUNICATIONS DURING COVID WITH A PREDICTABLE CADENCE

A predictable touch point with families builds trust with them. The same frequency (e.g.Every Sunday at 6 pm) creates a structure and rea...

Allan J. Mucerino

Dec 26, 2020

URGENCY IS THE ENEMY OF GREAT

Look on any education leader's bookshelf and you're likely to find a well worn copy of business author Jim Collins' Good to Great. "Good ...

Allan J. Mucerino

Dec 21, 2020

THE COVID DIASPORA, PART 2.

Part 2: The New Student Economy Public school enrollment has steadily risen since 2005, according to U.S. Department of Education trackin...

Allan J. Mucerino

Dec 17, 2020

THE COVID DIASPORA, PART 1.

Part I: The New Teacher Economy Educators are leaving their dream jobs in droves. Some are leaving their schools or districts for the sam...

WE NOW LIVE IN THE WORLD OF OUR STUDENTS. NOT THE OTHER WAY AROUND.

Allan J. Mucerino

Dec 15, 2020

WE NOW LIVE IN THE WORLD OF OUR STUDENTS. NOT THE OTHER WAY AROUND.

The phenomenon of the black screen has raised awareness of the affective dimension of poverty. The concept of poverty proofing alludes to...

LEADERS MUST BE ADVOCATES FOR NEEDED CHANGE.

Allan J. Mucerino

Dec 12, 2020

LEADERS MUST BE ADVOCATES FOR NEEDED CHANGE.

Part 3 in a series about leading in the time of COVID. COVID has done irreparable damage to America. It's divided our nation politically,...

LEADERSHIP STYLES DON'T DEFINE LEADERS. LEADERS DEFINE LEADERSHIP STYLES.

Allan J. Mucerino

Nov 27, 2020

LEADERSHIP STYLES DON'T DEFINE LEADERS. LEADERS DEFINE LEADERSHIP STYLES.

Part II of a series on leadership in the time of COVID. In Part I, A Superintendent's Response to Crisis: Authenticity, I identified auth...

MOVE THE STICKS. PROGRESS IN THE AGE OF COVID.

Allan J. Mucerino

Nov 16, 2020

MOVE THE STICKS. PROGRESS IN THE AGE OF COVID.

If you're an American football fan you probably know that the expression "move the sticks" refers to progress a little at a time, since i...

A SUPERINTENDENT'S RESPONSE TO CRISIS: AUTHENTICITY.

Allan J. Mucerino

Nov 11, 2020

A SUPERINTENDENT'S RESPONSE TO CRISIS: AUTHENTICITY.

Savvy Public Relations Practitioners Fare Best in a Crisis Part I of a series on leading in the time of COVID. An exceptionally large num...

Allan J. Mucerino

Oct 15, 2020

COMMUNICATING YOUR MESSAGE

When some people will like what you have to report and some will not, the key to communicating is authenticity. People may not agree wit...

Allan J. Mucerino

Sep 27, 2020

TWO-WAY COMMUNICATION BUILDS TRUST.

Lead with honesty by reporting the results of surveys and answers to frequently asked questions. Here's an example of a weekly message th...

WHEN THERE ARE PROBLEMS. OFFER SOLUTIONS

Allan J. Mucerino

Aug 2, 2020

WHEN THERE ARE PROBLEMS. OFFER SOLUTIONS

Messaging during times of uncertainty and fear should be personal and on the hyperlocal level. Make messages relevant and helpful. Don't ...

MESSAGING IN THE MIDST OF DUELING INFORMATION ECOSYSTEMS

Allan J. Mucerino

Jul 26, 2020

MESSAGING IN THE MIDST OF DUELING INFORMATION ECOSYSTEMS

The capacity to manage information and build relationships in an information environment in which individuals and communities interact el...

HOPE IS NOT A STRATEGY. BUT IT'S ALL WE GOT

Allan J. Mucerino

Jun 8, 2020

HOPE IS NOT A STRATEGY. BUT IT'S ALL WE GOT

Hope is not a strategy. But it’s all we got, when it comes to the possibility that living in a post-race America is possible for our chi...

MESSAGING IN THE MIDST OF DEMONSTRATIONS AND PROTEST REQUIRE SENSITIVITY

Allan J. Mucerino

Jun 2, 2020

MESSAGING IN THE MIDST OF DEMONSTRATIONS AND PROTEST REQUIRE SENSITIVITY

Be mindful of your blind spots when writing about sensitive issues. Below is a letter sent to the entire school community and released as...

Allan J. Mucerino

May 27, 2020

THE SOUL OF A LEADER, REVISITED

No educator could have prepared for the COVID crisis in leadership and education.

Allan J. Mucerino

Mar 10, 2020

PEACE IN THE WORKPLACE

Give Peace (Leadership) a Chance. Many executive-level leaders in education possess a fixed mindset when it comes to changing a school's ...

Allan J. Mucerino

Mar 1, 2020

WE HAVE MET THE ENEMY AND THEY ARE OURS

Peace Leadership in Practice. Part 2 of a series on Peace Leadership. In a recent post on Peace Leadership I expressed my profound sadnes...

Allan J. Mucerino

Jan 21, 2020

PEACE LEADERSHIP

Too many people are not at peace...and many of them are children without the tools to cope with conflict.

NO SNOWFLAKE IN AN AVALANCHE EVER FEELS RESPONSIBLE*

Allan J. Mucerino

Dec 4, 2019

NO SNOWFLAKE IN AN AVALANCHE EVER FEELS RESPONSIBLE*

Part 2 in a series on early childhood education. Read Part I here. The American Dream is out of reach for many Americans. Children’s chan...

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