WHEN THERE ARE PROBLEMS. OFFER SOLUTIONS
Updated: Nov 12, 2020
Messaging during times of uncertainty and fear should be personal and on the hyperlocal level. Make messages relevant and helpful. Don't add to the noise and make an overwhelming situation worse.
Here's an example of a message sent to all stakeholders after it was announced that COVID-19 forced schools into distance learning to begin the 2020-21 school year.