MESSAGING IN THE MIDST OF DUELING INFORMATION ECOSYSTEMS
Updated: Nov 11, 2020
The capacity to manage information and build relationships in an information environment in which individuals and communities interact electronically requires authenticity as evidenced by three primary principles:
Don't over-communicate.
Make communications two-sided as much as possible.
Lead with authenticity - not unsupportable positivity.
Here are a few examples announcing plans for the 2020-21 school year in the midst of persistent rumors about state oversight and centralized decision-making taking the "local" out of local control.
July 10 message announcing hybrid and distance learning program options for the 2020-21 school year.
July 19 message with details on program choices and the likely student experience.
July 26 message with an FAQ and details on how parents can support students.