Strategic Communications Series #8 The politicalization of education has been a wake-up call to educators who have fallen victim to...

Strategic Communications Series #7 In Thou Shall Keep No Secrets, Part 1 & 2, I described how critical it is that education leaders not...

Strategic Communications Series #1 The ten commandments of effective school communication has stood the test of time. Fifty years ago...

Look on any education leader's bookshelf and you're likely to find a well worn copy of business author Jim Collins' Good to Great. "Good...

Part I: The New Teacher Economy Educators are leaving their dream jobs in droves. Some are leaving their schools or districts for the...

Part 3 in a series about leading in the time of COVID. COVID has done irreparable damage to America. It's divided our nation politically,...

Part II of a series on leadership in the time of COVID. In Part I, A Superintendent's Response to Crisis: Authenticity, I identified...

If you're an American football fan you probably know that the expression "move the sticks" refers to progress a little at a time, since...

Savvy Public Relations Practitioners Fare Best in a Crisis Part I of a series on leading in the time of COVID. An exceptionally large...

When some people will like what you have to report and some will not, the key to communicating is authenticity. People may not agree...

Lead with honesty by reporting the results of surveys and answers to frequently asked questions. Here's an example of a weekly message...

Messaging during times of uncertainty and fear should be personal and on the hyperlocal level. Make messages relevant and helpful. Don't...

The capacity to manage information and build relationships in an information environment in which individuals and communities interact...

Be mindful of your blind spots when writing about sensitive issues. Below is a letter sent to the entire school community and released as...